Empathetic Marketing

We are living in a time in which culture is moving at the dizzying speed of technology. This is the new normal, a time in which constant change is the pace that everyone lives by. As designers and marketers, how do we capture our audiences’ attention when the rules of today could be rewritten tomorrow?

Join AIGA Detroit and David Murphy, President of GTB, as he presents his talk, “What’s true in life is true in marketing: a framework for empathetic marketing.”

About David

David Murphy has created successful brand and retail marketing strategies for some of world’s best-known companies, including Ford, Coca-Cola Company, and Sony. He is President of WPP’s Global Team Blue. David helps inspire the next generation of marketing ninjas as a guest lecturer at the University of California Irvine’s Merage School of Business and the University of Michigan.

Hosted at the new Bamboo Detroit space at 1420 Washington Blvd, Downtown Detroit.


By aigadetroit
Published January 25, 2017
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