AIGA Member Webinar: Beyond Basic Typography: Skills for Working Designers


Instructor: Ellen Lupton, Graduate Faculty, Maryland Institute College of Art (MICA)


Typography is more than choosing fonts. The details—dashes, kerning, spacing, hierarchy—are what separate amateur work from professional and help readers understand your content clearly. Getting these details right is both satisfying and essential.


Good typography lives in the details. If you learned typography basics but still feel uncertain about the finer points, this session covers what you need. Knowing when to use an em dash vs. an en dash, understanding metric vs. optical kerning, and mixing typefaces with confidence will bring joy and polish to your work.

When & Where
Tue, May 12, 2026 1:00 PM - 2:00 PM EDT