Who has been the most influential person in your career?
As a freshman at MSU, I studied human biology with hopes of becoming a doctor. In the midst of a packed chemistry class near the end of my first semester, I decided I no longer wanted to pursue a career in medicine. The following semester I enrolled in as many introductory courses as I could, hungry to discover a new passion. As a musician and lover of the arts, it was only natural for me to be drawn to, and ultimately chose, a career in design.
Henry became a part of this journey at the beginning of my junior year. I had only now spent a year diving into the world of ligatures and logos. Enter one Professor Brimmer. On the second floor of a crowded communications building, Henry would imbue his passion for design on to an eager group of MSU students. His classes involved trial-by-fire exercises and large doses of visual inspiration. His animated style and non-traditional approach to teaching intimidated some and brought others to find their voice and style.
Henry’s love for design and minimalistic style are still apart of my DNA as a designer. I owe many thanks to him and his persistent push for excellence.
Speaking quite literally, my favorite niche of design is identity design. For me, identity design is the perfect meld of art and science, form and function. The art/form aspect can be enjoyable because of the immense amount of effort placed on aesthetics and tonality. While, the science/function facet can equally be as fun, working with psychology and theory.
I genuinely believe great typography is paramount to building great brands. Massimo Vignelli’s and Paula Scher’s creations are proof in the pudding.
What is the most memorable moment of your career?
Although I can’t nail down a specific moment, the moments that have meant the most were those I spent with students, mentoring them at the beginning of their creative journeys. Several of those individuals have gone on to do great things. The occasional call to hear about their success has meant a lot to me. I can only hope that a little of what I said helped them become the creatives they are today.
What advice would you give to someone just getting started in the design world?
I have four pieces of advice:
What inspires you as a designer?
Check out Bobby Martin’s interview about the publication on the Dissection podcast.
What are some of the biggest challenges you’ve faced as a designer and how have you handled them?
The biggest challenge I’ve faced as a designer is not being taken seriously.
Over the past few years, I’ve taken a particular interest in writing. Focusing on a skill outside of the realm of design has helped me to become a more imaginative and well-rounded creative. Now, I look for more opportunities to inject writing into my design and brand identities.
Published July 31, 2018