The saying goes that when life hands you lemons, then make lemonade.
For filmmaker Erik Proulx, making Detroit into a city of note is not just a project, but a mission. As a former advertiser that has recently turned to movie making, his newest film, Lemonade: Detroit, is currently shooting and looking for sponsorship to continue. As described by the filmmaker himself…
“Lemonade: Detroit” is a film about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities.
Instead of sensationalizing blight, “Lemonade, Detroit” will sensationalize hope, told through the intensely personal stories of those who are turning the city into what it will become.

AIGA Detroit is a proud supporter of Lemonade: Detroit, and we hope you will be too.